"We want to empower companies so they can find their own financing.". Inversa, on the Digital Ninja podcast

In the dynamic world of SMEs, finding financial and technological solutions tailored to your needs is crucial. Recently, on the Digital Ninja podcast produced by Hyliacom, the topic of how alternative financing and digital tools can drive business growth was discussed.

Below, we explore some of the points covered during our interview, where we not only share our experience with Hyliacom, but also how we work and the services of our platform, including the new Inversa communities, where we benefit from the use of EASY Client technology.

What is Inversa Invoice Market?

In this program, hosted by Hugo and Alex from Hyliacom, along with Fabio, a marketing expert at Hyliacom, they interviewed our CEO, Atilano Martínez. During the meeting, they began by asking what Inversa is and how companies can benefit from its services.

In Atilano's words, our CEO, with Inversa we aim to “create a marketplace, a model we're all very familiar with through Amazon and similar platforms. Just as there are platforms like Amazon where products are sold, we've tried to build a platform in the financial world, a world that was, in some way, very limited to banks.”

Inversa is an online alternative financing platform (crowdfactoring) that allows companies to advance the collection of invoices (up to 6 months). To do this, they sell them to a community of investors, who invest until the invoice is fully covered, thus avoiding bank dependency.

In this way, at Inversa, we present ourselves as a company that solves liquidity problems for SMEs, especially those with clients who pay in 90 days or more. Thanks to our service, we avoid affecting the bank credit rating.

“We're talking about non-bank financing for companies. That is, it's financing that won't affect you in the future. If you, for example, want to apply for a loan to renovate your premises, you can. This financing won't negatively impact your ability to request that loan.”

However, it's important to highlight a point: we don't offer loans; instead, our services involve operating with invoices as collateral. To do this, when a client contacts us, we analyze both the company issuing the invoice and its debtor. We focus primarily on analyzing the debtors because if the company approaching us is a good client, but their debtor is a bad payer, we can't accept the company.

“We were born in 2017, launched our platform in 2019. Then came the coronavirus, which affected us. Companies died because there was a total halt. So, after that pause, we had to relaunch after COVID, and in some way, a series of campaigns were carried out,” commented our CEO about Inversa's inception. Thanks to this effort and our services, we've managed to stand out for our innovation from Galicia in the Fintech sector.

What benefits does Inversa offer to companies?

We could review the points that make Inversa stand out, but in the podcast, both Hugo and Atilano reviewed a practical case, that of Hyliacom. It's a digital marketing company that came to Inversa to alleviate liquidity tensions, which were caused by delays in payments from the Digital Kit program. Some payments take up to 12 or even 14 months.

In this situation, at Inversa, we studied the case before advancing the money. A process that takes just 2 to 3 days, allowing a client like Hyliacom to pay its employees and free up bank credit lines.

The cost of the service we offer at Inversa is the commissions, as detailed on our Contracts and Rates page.

“People generally still go to the bank; they don't know how the rating works. And it's when the bank says no, that it can't give you more, that you look for other solutions. Unless you start guaranteeing with 500,000 things.” And it's that at Inversa, we're not a bank, we don't give loans; instead, we become a perfect complement to relieve tensions.

Atilano emphasizes an important point: “You have to think like the bank thinks. When you have the lines fully occupied, it means you have needs, you have a problem. When you don't use them, it means you don't need money, and contrary to what people think, the bank offers you money when you don't need it.”

Of course, this can lead to the big question: what clients do we serve? While our ideal profile is companies with a turnover close to one million euros, solvent clients (with large companies like Endesa being an example), we serve clients with short-term financing needs.

The benefits of Inversa communities

Among all the services we offer at Inversa, we've included a new service, launched approximately a month ago, called Inversa communities. In this, as we mentioned during the program, we offer companies the opportunity to create their own community of investors (employees, suppliers, family...) to finance invoices, thus offering attractive returns of up to 12-14% and always fostering loyalty.

“We want to empower companies to find their own financing.” And our intention is that companies don't depend on a bank for financing, nor on Inversa; we want to offer them the possibility of creating their own source of financing with their own community.

“This is good from two points of view. Because companies can activate their own community to seek financing, but it can also provide a return to their community.” Why is this of interest? Atilano himself explains: “I can bring in my suppliers, I can bring in companies I work with, trusted people, family, those who know the company best, who know how I work, who know I won't give up, that I'll fight every invoice to the end.”

At Inversa, we provide access to technology and management, but we don't exercise any control over access to the community. With total transparency, it's always the company that controls access and prioritizes its community. If you want to know a bit more, don't hesitate to check our Inversa communities article, where we detail each step with complete clarity.

The Hyliacom and Inversa collaboration

While the union of Hyliacom and Inversa lies in how Inversa offered its services to the company, that's not the only thing that connects both companies. Since August 2024, Hyliacom was responsible for renewing Inversa's website front-end using EASY Client technology. With this, they not only worked on the graphic and functional aspects but also helped improve the website's SEO positioning.

The strategy followed by Hyliacom to improve this SEO positioning is an organic strategy, without investment in SEM. With this, we've achieved an increase in clicks, registrations that have gone from 20 to 60 monthly, and even significant visibility at the international level (Spain, Ireland, Mexico, USA).

“We're happy with the service provided because we've seen an increase in traffic, an increase in knowledge of our product, our platform. We see more clicks, more people entering the platform, people at an international level, which is very curious because they tell us 'okay, this is local' or some saying 'it's a Galician-only platform'. We have to disprove this.” And it's that Inversa doesn't limit clients; the figures speak for themselves. “Most of our clients are from big cities, from Madrid, from Barcelona... Nowadays, the internet isn't local; it's a product that's on the market. I think the second source of traffic was from Ireland.”

Thanks to this strategy, we've surpassed 6,000 financed invoices and over 27 million moved. And at Inversa, “we accept any type of investor domiciled in the European Community.”

Within this collaboration, we focus on articles like Alternative Investments 2025, where they took advantage of trends to gain traction and continue attracting interested investors and companies with needs.

Synergies for business growth

The combination of financial solutions like Inversa, Hyliacom's work, and digital tools like Easy Client represents a comprehensive strategy for SME growth. While Inversa provides quick and flexible access to financing, Easy Client offers the necessary technological infrastructure to strengthen online presence and optimize business management, and Hyliacom does the SEO work for positioning.

These synergies allow SMEs not only to overcome financial challenges but also to adapt to the demands of today's digital market, positioning themselves competitively and sustainably.

To delve deeper into these topics, we invite you to listen to the full episode of Digital Ninja to boost your business.

If you want more information on how these solutions can benefit your company, don't hesitate to contact us.